When I talk about a ‘Social Fortress’ in SEO I’m talking about having all the social network accounts created, branded the same, interlinked, and also posted to regularly. I will cover everything you need to know about building the major networks, doing social stacking for them, setting up more minor accounts, and building out automation.
The first thing to do is to find out if your brand accounts are all available. One of the best places to check if your brand name’s social accounts are available is at knowem.com. This is a one stop shop to check the availability of most of the social networks. It can also be used as a service to get them set up if you like.
Why is Building a Social Media Presence Important?
When it comes to building Trust for your website one of my favorite places to gain it in the eyes of Google is by having all your social media profiles claimed, at the very minimum the major accounts should be created. Building out all of the major social media profiles such as Facebook, Twitter, Instagram, YouTube, and Google Plus is just the beginning. Without any activity on those channels there’s isn’t much value gained from having them. It is also good to point them to each other along with links to your website in the profiles, or images or even on their different feeds. This link technique is called stacking, and has been used with high authority websites in the form of DAS (Domain Authority Stacking), or by building out Google stacks (Google properties with links and embeds of other Google properties on them).
Once you are in your niche for a while you may get an idea of where most of your social traffic is coming from. This property would be a good place to send most of your social stacking links to. Once I build out my Facebook, twitter, instagram, Google+ and YouTube channels. I will begin setting up pages like about.me, as well as aboutme.google.com and listing all the social profiles there in the links section. For each of these I will link as many of the social accounts that I have built and then build links from each profile to the about.me listing.
I build out my Facebook profile with the link to my website and another link to my about.me in the cover photo I’m using. If you manage a group you can also create a link on the group’s cover photo. After that I use an free app to get a dofollow link from facebook.
Setting up twitter is pretty straightforward but can also yield extra links. I set up the account with my website link, then I add links in my twitter profile in the description as well.
For Instagram the bio section won’t create links, but it is still a great place to connect to people, and you can post links to your other profiles through images. One of the nice things about instagram is the ability to have images post to your Facebook so you’re getting the post out in both places at once. I’ll go over how I make that happen on more of my accounts further on in the section about automating your social media.
Google+ is where your aboutme.google.com will be linked. It’s not the most ideal setup but I still make sure to list all the major social accounts on the Google version of about me for stacking purposes.
For YouTube I use links sparingly for Leenhouts SEO. I have an active channel and find it better to limit the choices of links in my YouTube profile for call to actions so I just have an email subscribe, a Facebook, and a twitter link. I also get more links from YouTube by linking to my Facebook, and twitter accounts in my YouTube video descriptions automatically with TubeBuddy.
Setting up the Accounts
I mentioned earlier knowem being a good place to find out if the accounts are available. At this stage the major networks are build and interlinked. I go back and go through the list building these lesser known accounts out and building links in the profile where possible. If it’s not possible I will still leave the domain as text in the descriptions or bio. Some of the accounts I take more time with are those like, tumblr, blogger, wordpress, and medium. These are web 2.0 properties which I will use to syndicate my own blog posts, and videos in the automation setup below. I build links to the other social accounts like before tumblr doesn’t create links in the description but again I’ll leave the url in text form. With Medium there’s a simple On|Off button to show your Facebook and twitter profiles under the settings area once you’ve set up your connections.
Once all of the web 2.0 accounts have been built out and linked where possible, I just continue setting up anything else that I can. I don’t build them out personally for every client I have anymore. I will build out the main accounts that I set up in my stacking and have an ifttt network built for the stragglers.
There are a few places to get those set up for pretty cheap on different SEO marketplaces or through a service. I like to get them set up with links to my website and about.me page or go back into them and build those links into the profiles.
Automating the Accounts
This is where the magic happens. I will have the IFTTT set up to syndicate my blog and my YouTube channel to all the accounts. I will aIso set up many of my blog posts, guest posts, and most popular videos to get auto-posted so that I can have these accounts active. My favorite tools for achieving this is social jukebox, with this tool I set up an account such as Twitter or Facebook that I can continually be posting to through this jukebox. I set up somewhere between 30 and 50 posts that can go out on a regular basis. with this tool I only set it up to post once-daily. I also use some other tools such as quuu that gather relevant posts for my social profiles to post.
Along with these automations I also use something called IFTTT. What this does is allows my social profiles to repost what was shared on one particular profile. It can work many other ways but this is how I set it up for the automation I use. I have social jukebox post to my twitter, and from there it reposts to my facebook page, my Google+ (via buffer) as well as my linkedin profile.
My blog posts and YouTube videos get a bit more automation through IFTTT, going out to all my web 2.0 properties, tumblr, wordpress, medium, and blogger, in addition to being posted as a link to twitter, and therefore across all the social networks.
With anything in life you can go with the basics or take these techniques to extremes. I have seen great trust from Google with social stacking which helps to solve the bouncing that many sites have trouble with when they’re newer. So if you’re trying to build trust, stop bouncing or just get your name on the social networks without spending much time go back through this and follow along to set it up.
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